Allahabad Bank launches Co-Branded Credit Card with SBI Card
| Didhiti Ghosh, Bureau Chief, IOP, Kolkata - 29 Mar 2019

Allahabad Bank launches Co-Branded Credit Card with SBI Card

  • Mallikarjuna Rao, MD & CEO of Allahabad Bank reiterated Bank’s commitment to complete the bouquet of digital offerings to its customers.

 

By Didhiti Ghosh, Bureau Chief (Kolkata), INDIAN OBSERVER POST

Kolkata, March 29, 2019: The much awaited Allahabad Bank-SBI Co-Branded Credit Card was launched on the 27th of March 2019 at a function organized at the Head Office of Allahabad Bank in Kolkata.

This came after Allahabad Bank, one of India’s premier and the oldest public sector bank tied terms with SBI Card, India’s leading credit card issuer in February this year.

“Allahabad Bank had no previous credit card service for the customers, for which it has tied hands with SBI Cards in this new initiative. This service will also increase our Non Fund / Non Interest Income on the total resulting turnover, apart from leading to better customer service,” said Mallikarjuna Rao, MD & CEO of Allahabad Bank.

Mallikarjuna Rao, MD & CEO of Allahabad Bank while addressing reiterated about the Bank’s commitment to complete the bouquet of digital offerings to its customers. The dignitaries K Ramachandran & P R Rajagopal, Executive Directors of Allahabad Bank along with the MD & CEO of SBI Card, Hardayal Prasad in presence Rao unveiled the three variants of the co-branded credit card namely SIMPLY SAVE, PRIME and ELITE.

K Ramachandran & P R Rajagopal, Executive Directors of Allahabad Bank along with the MD & CEO of SBI Card, Hardayal Prasad in presence Rao unveiled the three variants of the co-branded credit card namely SIMPLY SAVE, PRIME and ELITE.

Earlier, in Feb this year, Allahabad Bank had entered into an agreement with SBI Card, one of the leading and established players in the country’s credit card market for the subsequent launch of Co-branded Credit Card for its customers.

The strategic decision came in the wake of the bank’s effort to strengthen initiatives towards digitalization of payment processes.

The agreement was signed by Shri S.V.L.N. Nageswara Rao, General Manager, Allahabad Bank and Shri Girish Budhiraja, Chief Marketing officer of SBI Card.

 

ALSO READ

Allahabad Bank inks MOU with SBI Cards for offering Co-branded Credit Cards

By Didhiti Ghosh, Bureau Chief, IOP, Kolkata - https://bit.ly/2uBne56

Speaking on the occasion, the MD & CEO of Allahabad Bank Shri Mallikarjuna Rao had said that although being a late entrant in the credit card market, SBI Card is the front runner today due to wide acceptability and efficient services. Shri Hardayal Prasad, MD & CEO of SBI Card reposed faith in the capabilities of the Bank to create a win-win situation for both.

The Executive Directors Shri N. K. Sahoo and Shri K. Ramachandran were also present on the occasion.

(DIDHITI GHOSH is the Director of a cultural-exchange radio programme at Radio Satelitevisión y Americavisión, Chile. She is a professor & a certified conference interpreter of the Spanish language and is the Bureau Chief of INDIAN OBSERVER POST based in Kolkata. Contact: didhiti.24@gmail.com).

(Onkareshwar Pandey is Editor in Chief & CEO, Indian Observer Post and former Senior Group Editor- Rashtriya Sahara (Hindi & Urdu) and also former Editor - News, ANIhttp://bit.ly/2mh7hih).

FOLLOW US ON FACEBOOK - https://bit.ly/2OacnaL   

FOLLOW US ON FACEBOOK https://bit.ly/2SlmpLA

IOP ON THE GLOBAL PLATFORM FOR MEDIA BUYING -  https://bit.ly/2Y06pyk

IOP TEAM BUREAUS & OUR ESTEEMED WRITERS - https://bit.ly/2LxOU2I

 


Browse By Tags