Need To Engage Deeper With Indian Diaspora: Prof Jagdish Sheth
| Onkareshwar Pandey, Editor in Chief, IOP - 16 Jan 2019

Need To Engage Deeper With Indian Diaspora: Prof Jagdish Sheth

Onkareshwar Pandey

New Delhi, January 15, 2019: Prof Jagdish N Sheth, a globally known thought leader of Indian Diaspora community, conferred the “first ever” Philip Kotler Presidential Award on Prime Minister Narendra Modi in Delhi.

Prof Jagdish N Sheth, an Eminent Professor at Emory University and a leading authority globally in management conferred this award to PM Modi on 14 JAN 2019, which was constituted by the World Marketing Summit India.

The awards are named after a celebrated marketing and management guru, Prof Philip Kotler who is also the founder of the World Marketing Summit (WMS) Group.

The Award is given to Prime Minister Modi for his leadership and "selfless service to the country".

The award focuses on the triple bottom-line of ''people, profit and planet''. It will be given annually to the leader of a nation, a statement from the Prime Minister's office said.

According to the award citation, Modi was selected for his “outstanding leadership for the nation”.

The citation also states that under his leadership, India has emerged as the centre for innovation and value-added manufacturing (Make in India), as well as a global hub for professional services such as information technology, accounting and finance.

The statement quoted the citation as saying that PM Modi's visionary leadership has also resulted in the digital revolution (Digital India), including the Unique Identification Number, Aadhaar, for social benefits and financial inclusion.

The citation, the statement said, mentions initiatives such as Make in India, Startup India, Digital India and Swachh Bharat, "which have positioned India as one of the most lucrative manufacturing and business destinations in the world".

Earlier on January 12th 2019, speaking on a leadership seminar in Delhi, Professor Jagdish N Sheth said that ‘India is being looked as an alternative to many global powers in the world and India stands a chance to be global leader for next 25 years’.

Prof Sheth was addressing about 300 experts from the Indian diplomatic community, industry leaders, and academic leaders and scholars in New Delhi. The seminar was organised by Birla Institute of Management Technology and IILM University.

Prof Sheth stressed on the need to engage deeper with Indian Diaspora and have a strategic and long term plan to lead new age economy, creating new global centres like Hyderabad, Pune, Greater Noida.

“Indian talent, diplomatic engagement, military partnership, growing soft power and equally comfortable relationship with the G-7 nations are defining and leading moments of India, at present,” he added.

Prof D P Singh, Chairman University Grant Commission, honoured Prof Sheth for his contributions to the Indian higher education in general and management education in specific and said that ‘India and Indians owe him for the respect and academic credibility he brought to India’.

Prof Singh also recognised personal contribution of Prof Sheth for establishing 4 foundations to help Indian academia and global academic community to become better on research and teaching. ‘Prof Sheth has mentored and guided governments also including US government, Singapore government, Indian government and Prime Minister Narendra Modi during his Gujarat tenure’.

Prof Singh has requested Prof Sheth and invited him to support and help Indian higher education policy makers to develop global standards in research and education. 

Professor Sheth has given many theories to management literature including Howard-Sheth Model, Rule of Three, 4-As of Marketing. He has worked with and guided Mr Ratan Tata, Mr Ananad Mahindra, Mr Ajim Premji, Mr Adi Godrej to name few and stressed on the need to aggressively expand outside India to become a truly global company.

Prof Sheth strongly recommended for management education for the diplomatic and administrative communityas the next game changer for India. ‘The strategic perspective and planning and delivery milestones will become support to the globalisation process by the government’ he said.

The seminar also celebrated the 80th birth anniversary of the Prof JagdishSheth, launch of a book that is contributed by 80 global scholars in management domain.

Dr H Chaturvedi, Director Birla Institute of Management Technology said ‘Prof Sheth has been mentor and a guide to Indian management education and regulator for a long time and we have witnessed the change in quality of research and education; and acknowledged the dynamic leadership of Prof D P Singh to modify the higher education systems of India to meet global standards’ in his welcome speech.

Prof. Devi Sigh, Advisor IILM acknowledged the contributions and role of Dr.Sheth in global and Indian community and his keen interest and willingness to give back to society. The seminar was supported by UN Global Compact India, NHRDN and MBAuniverse.com.


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