Infinity Bags Advertisement Rights In Kumbh Mela 2019
| Onkareshwar Pandey, Editor in Chief, IOP - 21 Dec 2018

Infinity Bags Advertisement Rights In Kumbh Mela 2019

Infinity Signs Exclusive Agreement for Advertisement Rights in Kumbh Mela 2019

Infinity will install 8000  Light Poles, 100 Watch Towers, Media Towers

and Fire Towers and 90 Public Accommodations in the Mela Ground.

We are very excited and proud to be part of Kumbh Mela once again: Ajay Adlakha, MD, Infinity 

 

Indian Observer Post

New Delhi, Dec 21, 2018: Infinity Advertising, a leading rural marketing agency, has forged strategic associations with the Kumbh Administration for the largest Marketing Event on this planet that will play out on the holy grounds of Prayagraj in January 2019.

Under the agreement, Infinity will install 8000  Light Poles, 100 Watch Towers, Media Towers and Fire Towers and 90 Public Accommodations in the Mela Ground.

Infinity Advertising would be creating key pilgrim conveniences and related infrastructure in the Mela Area.

Commenting on the development, Ajay Adlakha, MD, Infinity Advertising Services said, "We are very excited and proud to be part of Kumbh Mela Prayagraj once again.”

“Pilgrim conveniences and facilities remains a top priority for Mela authority, keeping this in mind we have forged strategic alliances with the Kumbh administration by winning the tender for the installation of Advertising Infrastructure and Management of Advertising Rights,” said Adlakha.

He further said, “We have a twin goal of assisting administration and simultaneously create smart visibility, marketing and engagement opportunities for brands across the length and breadth of the Mela."

In April 2017 UP Government had convened the meeting of all listed advertising and event management companies specially to draw a comprehensive roadmap for the upcoming Kumbh Mela 2019.

In May 2018, Infinity Advertising a leading rural marketing agency geared up for the largest Marketing Event which will be held on the holy grounds of Prayagraj in January 2019.

The festival will take place over 55 days and will see millions of visitors descend onto the platform and a predominant numbers from rural to urban India and huge numbers of foreigner tourists also.

Infinity has the advertising facilities available such as Light Poles, watch towers/ media towers/ fire towers and public accommodation boundary wall spaces that will enable the agency to create visibility and experience opportunities for their clients. Infinity Advertising also foresees ideas for brands to participate and register Limca Book of Records.

Infinity Advertising tends to strengthen the brands strategies with their value proposition for innovative ideation for activations, digital marketing and have tied up exclusively with the leading rural research organisation to bring key offering to the valuable brands who are seeking to enter the rural markets in India.

Infinity Advertising Services has been associated with previous held Kumbh Melas over past two decades. They have partnered and executed brands likes of Coke, JCB, Nissan, Toyota, Airtel etc.


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